LinkedIn Post Ideas for Heads of Growth
10 post ideas written for Heads of Growth — use them as-is, or as starting points for posts in your own voice.
1.We ran 47 experiments last quarter. 6 won. Here is the math
A transparency post on real experiment win rates, with the portfolio logic that makes 13% a success. Counters the highlight-reel culture in growth and earns trust from operators who know the truth.
2.Growth hacking is dead. Distribution engineering is what is left
A contrarian rebrand post: tactics decay in months, but durable channels are built like products. Stake a position on what growth means now. Naming shifts in a discipline gets quoted.
3.How we found our best channel by studying churned users
A counterintuitive how-to: cohorting churned users by acquisition source revealed which channel brought tourists versus citizens. Method posts with surprising directionality get saved.
4.The referral program that flopped, and the fix that 4x'd it
A case anecdote with mechanism detail: the incentive that attracted the wrong inviters, and the reward restructure that fixed selection. Referral economics are widely copied and rarely explained.
5.Our CAC doubled. Here is the diagnosis tree we used
Share the actual decision tree: channel saturation, creative fatigue, mix shift, or attribution drift. Diagnostic frameworks for the scariest growth metric become reference content.
6.I spent a week doing onboarding calls myself. Activation jumped after
Behind-the-scenes founder-mode story: what users said in the first five minutes that funnels never showed, and the two changes that followed. Qualitative-grounding stories humanize growth work.
7.5 growth metrics that are lying to you right now
A listicle on metric traps: blended CAC hiding channel decay, activation defined too early, NPS as a retention proxy. Calling out specific measurement failures positions you as the rigorous one.
8.AI killed cheap content arbitrage. Where growth spends next
A trend-reaction post on SEO and content channels post-AI: what stopped working, where you are reallocating budget. Budget reallocation talk is the insider signal that you operate at real scale.
9.Why I report failed experiments to the board, on purpose
A culture post on normalizing experiment failure at the governance level: how it changed the board conversation about risk and learning velocity. Senior-level honesty content that peers admire.
10.What is one growth tactic that worked embarrassingly well for you?
An engagement question that invites tactical generosity. The word embarrassingly licenses people to share scrappy things, making your comments more useful than most growth newsletters.
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Try it freeFrequently asked questions
What should a head of growth post on LinkedIn?
Experiment results including the failures, channel diagnoses with real ratios, and measured takes on where acquisition is moving. Growth audiences are allergic to hype because they have been burned by recycled tactics, so honest win rates and mechanism-level explanations build the credibility that gets you hired or funded. One detailed teardown of something that flopped will outperform five victory laps.
How often should a head of growth post on LinkedIn?
Two to three times weekly, and treat it like a channel you are testing: track which formats drive profile views and inbound, then double down. Growth leaders have natural content rhythms, since every experiment readout, channel review, and budget reallocation is post material. Writing the post within days of the readout keeps numbers specific, which is what separates your content from aggregator accounts.
Should a head of growth share real numbers publicly or keep them confidential?
Share deltas, rates, and ratios; withhold absolutes. A 13% experiment win rate or a 4x referral improvement teaches the lesson without exposing revenue or spend. Get a one-time agreement with your CEO on what classes of numbers are shareable, then operate freely inside it. Vague posts without any numbers get ignored in growth circles, so this trade-off is worth negotiating properly.