What should a COO post on LinkedIn?

Operating systems and scaling lessons: how you run reviews, which metrics you track weekly, what broke when headcount doubled, and how you split decisions with the CEO. The COO role is famously ambiguous, so content that makes your version of it concrete attracts founders, peers, and future employers. Templates and real agendas outperform abstract leadership musings every time.

How often should a COO post on LinkedIn?

Once a week is a credible executive cadence. The practical approach is batching: spend ninety minutes at the start of each month drafting four posts from real situations in your operating reviews, then schedule them. Add fifteen minutes a few times a week engaging with founders and operators in your space, since COO opportunities flow heavily through warm networks.

How does a COO show impact on LinkedIn when the role is mostly behind the scenes?

Use before-and-after numbers tied to systems you built: order cycle time cut from nine days to three, onboarding ramp halved, ops review reduced to 45 minutes. You do not need to claim revenue credit; operators reading your posts know what those improvements take. Anonymize anything sensitive and focus on the mechanism, since the how is what makes behind-the-scenes work visible and hireable.

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