LinkedIn Post Ideas for Email Marketers
10 post ideas written for Email Marketers — use them as-is, or as starting points for posts in your own voice.
1.One subject line change lifted opens 31 percent. It was three words shorter
Subject line tests are the most copyable content in email marketing. Show both versions, the segment, and your theory for why brevity won, then invite readers to share their own winners.
2.Open rates are a lie and Apple made them worse
A contrarian post on privacy-era metrics gives you a platform to teach click-based and revenue-based measurement. Email marketers still reporting opens to their bosses need this ammunition.
3.How I clean a 100k list without nuking deliverability
Sunset policies and re-engagement flows are unglamorous but constantly Googled. A step-by-step with thresholds, like suppressing after 90 days of inactivity, is the kind of post that gets bookmarked.
4.We sent the same campaign at 6am and 6pm. The data surprised us
Send-time tests are easy to run and endlessly debated, which makes the results post reliable engagement. Include list size and segment so practitioners can judge whether your finding transfers.
5.The client whose welcome flow made more than their entire newsletter
An automation-versus-broadcast anecdote with revenue split makes the case for lifecycle work better than any framework. Founders reading it will immediately audit their own welcome series.
6.Three deliverability mistakes that landed my client in the spam folder
Deliverability disasters are high-stakes and poorly understood. Naming the specific causes, like a cold purchased segment or a broken DMARC record, makes this a genuine public service.
7.Gmail's new sender requirements just culled the lazy senders. Good
A take on inbox provider rule changes that celebrates higher standards positions you as a craftsperson. Explain what compliant senders should do this quarter, not just what changed.
8.My pre-send checklist after the merge tag disaster of 2024
Behind-the-scenes process born from a public mistake is the most human format in email. Everyone has sent a broken Hi FNAME; your checklist turns shared trauma into utility.
9.Eight emails in my swipe file and what each one teaches
A curated listicle of real emails you admire, each with a one-line lesson, showcases your taste. Tag the brands; some will reshare, extending your reach beyond email circles.
10.Plain text or designed templates: which earns more clicks for you?
This perennial debate splits ecommerce and B2B email folks neatly. Pose it as a question with your own split-test data as the opener, and the comments become a crowdsourced benchmark.
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Try it freeFrequently asked questions
What should an email marketer post on LinkedIn?
A/B test results, deliverability lessons, automation flow breakdowns, and teardowns of emails from known brands. Email is invisible work, so screenshots are your superpower: a side-by-side of two subject lines with the open and click delta tells a complete story. Posts that translate email metrics into revenue language also reach the founders who hire email talent.
How often should an email marketer post on LinkedIn?
Two or three posts a week is sustainable and sufficient. Treat it like a send calendar: one experiment result, one opinion or teardown, one lighter behind-the-scenes post. The same discipline you apply to list fatigue applies here; posting daily with thin content burns your audience exactly like over-mailing a list does.
How do email marketers prove their value on LinkedIn without sharing client data?
Use percentages and relative lifts instead of absolute numbers, anonymize the brand and niche, or get written permission for one flagship case study. You can also run experiments on your own newsletter and publish those freely. Recreated mockups of a flow structure, with the logic visible but the copy changed, demonstrate skill without exposing anything confidential.