The Best SEO Experts to Follow on LinkedIn (2026)

Something shifted on LinkedIn around 2023. The SEO community — which had lived on Twitter for years — started showing up differently. Longer posts.

More data. Fewer hot takes, more case studies. LinkedIn's algorithm started rewarding analysis over opinion, and suddenly the most technically rigorous SEO voices were getting more traction here than anywhere else.

This list tracks which SEO professionals actually post consistently, share original thinking, and — most importantly — make you better at the job when you read them. It is not "famous people in SEO." It is the specific accounts producing the top SEO posts on LinkedIn week after week.

If you are building your own LinkedIn personal brand as someone working in SEO or content marketing, the people below are also your best models for what expert-led, consistent posting looks like in practice.

Try ThoughtMint free for 7 days →

How we chose this list

Three criteria applied to every person here. First: they post at least twice a week specifically on LinkedIn — not just cross-posting from Twitter or republishing newsletter content. Second: their posts include original data, case studies, or first-hand analysis rather than just aggregating what others have said.

Third: their content has demonstrably moved within the SEO practitioner community — comments from other active SEOs, real debate, and references in other experts' posts.

This list is deliberately not comprehensive. There are hundreds of accounts calling themselves SEO experts on LinkedIn. This is the specific subset whose output is actually worth reading on a weekly basis.

Technical SEO

Technical SEO is where LinkedIn has had arguably its biggest impact. Long-form crawl analysis, Core Web Vitals case studies, structured data walkthroughs — the format rewards depth in a way 280-character posts never could. These five accounts consistently post the kind of technical analysis that would otherwise only appear in conference talks or long blog posts.

Aleyda Solis

If you follow one technical SEO person on LinkedIn, Aleyda is the recommendation. She posts daily, serves both Spanish and English-language SEO communities, and runs #SEOFOMO — the most widely-read SEO newsletter in the industry. Her LinkedIn posts are structured and visual: crawl architecture diagrams, structured data examples, international SEO checklists, and quick-turnaround analysis of Google updates.

Cadence: daily. Core topics: international SEO, crawl efficiency, technical audits, AI search impact on global sites.

John Mueller

Google's Search Advocate posts on LinkedIn less frequently than he once did on Twitter, but the signal-to-noise ratio is exceptional. He addresses specific misunderstandings with nuance — "actually, that's not quite right" corrections to widespread SEO beliefs carry significant weight when they come from inside Google. His posts are particularly useful for fact-checking claims that circulate in the SEO community.

Cadence: 2–3x/week. Core topics: how Google Search actually evaluates content, what to stop worrying about.

Patrick Stox

Ahrefs' product advisor and in-house technical SEO lead. Patrick's posts are data-heavy, regularly citing Ahrefs crawl datasets across millions of URLs. His content on JavaScript SEO, crawl budget management, and internal link architecture is among the most technically precise on LinkedIn.

He is one of the few voices who publishes large-scale crawl data alongside actionable conclusions. Cadence: 3–4x/week. Core topics: JavaScript rendering, Core Web Vitals, site architecture, indexability.

Lily Ray

VP of SEO Strategy at Amsive and the industry's most cited voice on Google's E-E-A-T quality signals. Lily's ongoing research on which sites lose and gain during Google algorithm updates is referenced constantly across the SEO community. Her posts consistently surface specific patterns — which content types, author signals, and site structures correlate with ranking changes — rather than vague generalisations.

Cadence: 4–5x/week. Core topics: algorithm updates, E-E-A-T signals, AI content and Google quality evaluation.

Barry Schwartz

Editor of Search Engine Roundtable and a Google News-recognised source. Barry is the fastest signal for confirmed Google algorithm updates in the industry — typically posting within hours of a fluctuation becoming widespread. If real-time awareness of what Google is doing to the index matters to your work, Barry's LinkedIn is a required follow.

Cadence: daily. Core topics: Google algorithm updates, Search Console changes, confirmed ranking volatility.

Content SEO

Understanding how the LinkedIn algorithm distributes content matters here too — content SEO experts tend to post about both Google rankings and LinkedIn distribution, making them unusually high-value follows for anyone who creates content professionally. They practise what they teach.

Ayush Gupta

A digital marketing and SEO operator with 10+ years of experience — starting as a software developer at L&T Infotech before moving into digital marketing at Hiveminds, a Madison Group company. Today he runs Visibility Ventures, a full-service growth agency behind SEO and content work for clients like Kopykitab and Clever Harvey, including a Clever Harvey engagement that scaled organic traffic 10x in 11 months. He also builds ThoughtMint.ai, and his LinkedIn posts translate that operator background into growth advice for founders: what channel actually converts, and why brand strategy matters earlier than most think.

Core topics: SEO and AEO/GEO strategy, founder-led growth on LinkedIn, brand positioning for early-stage companies.

Ross Simmonds

Founder of Foundation Marketing and the creator of "Create once, distribute forever" — a framework that has become a genuine industry standard for B2B content strategy. Ross posts daily with distribution maps, channel breakdowns, and data from Foundation's ongoing research. His posts on LinkedIn specifically tend to get substantial engagement from B2B marketers and SEO practitioners simultaneously.

Cadence: daily. Core topics: content distribution systems, B2B content strategy, repurposing frameworks.

Andy Crestodina

Co-founder of Orbit Media Studios and the researcher behind the annual blogger survey — 10,000+ respondents, published yearly. Andy's posts are short, dense, and data-backed. He is one of the few content marketers who publishes original research consistently rather than aggregating what others found.

His posts on content marketing ROI and what actually drives blog traffic are reliably worth reading. Cadence: 3–4x/week. Core topics: B2B content ROI, data-driven blogging, what drives organic traffic.

Amanda Natividad

VP Marketing at SparkToro. Amanda is one of the clearest thinkers on zero-click search and what it actually means for content strategy — not as a crisis but as a distribution shift. Her posts on audience research, reach beyond search, and how to build content that works when Google answers the question before anyone clicks are consistently referenced in content strategy circles.

Cadence: 3–4x/week. Core topics: zero-click search, audience research, content reach beyond organic.

Ryan Law

Ryan spent years running content strategy at Animalz and now leads editorial at Ahrefs. His LinkedIn posts on content differentiation and why most "SEO content" fails to rank or convert are among the most cited in B2B content communities — particularly his work on the difference between search intent and reader intent.

Cadence: 3x/week. Core topics: content differentiation, measuring content impact, the gap between ranking and converting.

Wil Reynolds

Founder of Seer Interactive. Wil has been posting on the intersection of search data, audience intent, and organisational change for years. His posts often go beyond tactics into how SEO actually gets used inside companies — useful for anyone trying to get search taken seriously at a business that doesn't yet understand it.

Cadence: 3x/week. Core topics: search intent, data-driven SEO strategy, helping organisations act on search data.

Local SEO

Local SEO has a tight-knit practitioner community, and LinkedIn has become one of its primary publishing platforms. These experts post with a frequency and specificity that makes their content useful even if you only occasionally work on local campaigns.

Joy Hawkins

CEO of Sterling Sky and the most prolific publisher of local SEO research in the industry. Her team's Google Business Profile (GBP) experiments — controlled tests of what actually affects local pack rankings — are the standard the rest of the community references. She publishes LinkedIn summaries of her research alongside quick-hit GBP observations that do not make it into full articles.

Cadence: 4–5x/week. Core topics: Google Business Profile ranking factors, local pack algorithm, local algorithm updates.

Darren Shaw

Founder of Whitespark and the researcher behind the annual Local Search Ranking Factors survey — the most comprehensive public dataset on local ranking signals. Darren's posts are tactical: citation building changes, GBP policy updates, NAP consistency, spam in the local pack. He is particularly useful for staying current on Google Maps policy enforcement and what is actually working for local rankings.

Cadence: 3x/week. Core topics: local citations, Google Maps, local pack optimisation.

Mike Blumenthal

A veteran local SEO researcher who has been publishing findings on Google's local algorithm since its earliest iterations. Mike's posts frequently surface edge cases and anomalies — the "wait, that's interesting" observations that turn into broader industry understanding months later. His long institutional memory of how Google's local product has evolved makes his analysis more contextual than most.

Cadence: 3–4x/week. Core topics: GBP behaviour and policy, local algorithm analysis, spam patterns.

Krystal Taing

Solutions Engineer at SOCi and a Google Business Profile Product Expert. Krystal bridges enterprise local SEO management with ground-level tactics. Her posts on managing GBP at scale — for chains, franchises, and multi-location businesses — fill a specific gap that most local SEO content misses entirely, since the majority of local SEO advice is written for single-location businesses.

Cadence: 2–3x/week. Core topics: enterprise local SEO, GBP at scale, local content strategy for multi-location brands.

AI SEO

The fastest-growing niche in SEO content, and the one with the highest noise-to-signal ratio. Most posts about "AI and SEO" are speculation dressed as analysis. These four accounts publish actual data on what AI search means for rankings, traffic, and LinkedIn content showing up in AI answers.

Kevin Indig

Kevin runs Growth Memo and is among the most analytically rigorous thinkers on what AI search is actually doing to organic traffic. His posts regularly include real traffic data, AI Overview citation rate analysis, and comparative research across industries. If you want to understand what AI Overviews and AI Mode are doing to click-through rates in your category — with data rather than guesswork — Kevin's LinkedIn is the place to start.

Cadence: 3–4x/week. Core topics: AI search impact on traffic, organic click trends, SEO measurement in the AI era.

Marie Haynes

A former Google algorithm specialist now focused on helping sites understand and recover from ranking changes. Marie's posts on how Google evaluates content quality — particularly in the context of AI-generated content flooding the web — are specific and actionable in a way that most "E-E-A-T" content is not. Her expertise in interpreting Google's quality signals comes from years of working directly on sites that lost and recovered ranking.

Cadence: 3x/week. Core topics: Google quality signals, algorithm recovery, E-E-A-T in the AI content era.

Cyrus Shepard

Founder of Zyppy SEO and one of the earliest SEO practitioners to publish structured research on AI Overviews — specifically, which types of content get cited by Google's generative answers and which do not. His posts are shorter than most on this list but consistently surface a non-obvious finding.

Cadence: 2–3x/week. Core topics: AI Overview citation patterns, SEO experiments, Google quality ranking signals.

Mark Williams-Cook

UK-based SEO researcher who runs Candour. Mark's posts on AI search behaviour — across Perplexity, ChatGPT, Google AI Mode, and Google AI Overviews — are among the most methodologically careful in the industry. He tests, records, and publishes rather than speculating.

His posts also cover the UK and European search markets, which most US-centric SEO content ignores. Cadence: 3x/week. Core topics: GEO (Generative Engine Optimisation), AI search behaviour testing, international search.

How they post so consistently — and what that means for you

Every person on this list publishes at least 2–3 times a week on LinkedIn. Most have been doing it for 2–5 years. What they share is not a content calendar — it is a system.

They have a way of turning their ongoing work — the audits, the experiments, the client results, the Google updates they are watching — into LinkedIn posts without starting from scratch each time.

The pattern is simple enough: observation from real work → a hook that makes someone stop scrolling → the insight, backed by data → what it means for practitioners. That is it.

Not thought leadership. Not engagement bait. Just the thing they noticed this week, explained clearly.

The first line is always the hardest part. Most practitioners have plenty of insights but struggle to frame them in a way that earns the click to "see more." A LinkedIn hook generator can turn a rough observation into an opener worth reading.

Once the hook is there, the analysis follows naturally.

The experts on this list also keep their profiles sharp — because every post is also a profile visit. A weak headline or an empty About section loses the follow even when the post was good. A LinkedIn headline generator and LinkedIn summary generator can help you match the professionalism of how these experts present themselves to their audience.

Before hitting post, it is worth checking your draft against what performs in your niche. A LinkedIn post grader gives a quick read on structure, hook strength, and readability. And a LinkedIn profile preview tool shows you how your profile looks to someone visiting from your post — the ten seconds that determine whether they follow you or move on.

For LinkedIn post ideas drawn from your actual SEO work, ThoughtMint's voice training system writes posts in your voice from your real experiences — the same source that makes the experts above worth following. Generic takes do not build audiences. Specific, experience-backed content does.

Start your free 7-day trial and write your first expert post in your own voice →